Branding is important. To put it simply, your brand illustrates your promise to the customer. It conveys what can be expected from your product or service, and sets you apart from your competitors. Your brand is not only who you are, but who you strive to become and who people perceive you to be. More importantly, this should be based to some extent on who your target customers want and need you to be.
MonkyMonky's branding capabilities include a practice dedicated to the development of brand identities that spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed to market. For all of this work, we think about a brand as an operating system that must use technology to automate how and where they engage with their target audiences.
Brand Identity and Design